Last Updated: December 16, 2025
Preamble
Policy Overview
Dermifi, Practice, Dermclick, “we,” or “us” provides websites, information, online resources, and access to treatments and services for patients (the “Services”). This Privacy Policy describes how we handle the personal information we collect when you visit any of our websites that link to this Privacy Policy (the “Sites”) or otherwise access or use our Services.
Please note that as part of the Services, we may process information that is subject to various federal and state law protections. We are required by law to maintain the privacy and security of your health information in accordance with federal and state law. For more information, please see the “How We Use Health Information” section below.
Personal Information We Collect
Personal Information You Provide to Us
We may collect the following categories of personal information:
• Contact and account information, such as your name, email, mailing address, phone number, and account credentials.
• Health screening information that you provide in response to surveys within the Services, including information about your health, health history, allergies, medications you take, symptoms you are experiencing, images, and pregnancy status.
• Payment information needed to complete any purchases you make on the Site or within the Services (including payment card information and billing information) and your transaction history. Payment card information is processed by our payment service provider in accordance with its privacy policies and terms.
• Communications, including when you contact us with questions, feedback, or otherwise.
• Marketing information, such as your preferences for receiving communications about our Services and publications, and details about how you engage with our communications.
Personal Information from Other Sources
• Social media information. We may maintain pages on social media platforms, such as Instagram and X. When you visit or interact with our pages on those platforms, you or the platforms may provide us with information through the platform.
• Medical providers, pharmacies, and lab testing providers. We may receive information from affiliated medical groups and pharmacies in connection with the Services, including your treatment plans and information about your prescriptions. If you request lab tests in connection with the Services, we may receive information about your test results from our lab testing partners to facilitate your use of the Services.
Automatically-Collected Data
• Device data, such as operating system, manufacturer and model, browser type, IP address, unique identifiers, language settings, mobile device carrier, and general location information (city, state, or geographic area).
• Usage data, such as pages or screens viewed, time spent on a page, browsing history, and access times.
How We Use Personal Information
We use personal information for the following purposes:
Service Delivery
Including:
• Creating and maintaining your account
• Analyzing health screening information to support treatment decisions
• Facilitating access to treatments and lab testing
• Processing payments and completing transactions
• Communicating service-related updates, alerts, and messages
• Personalizing your experience
• Providing customer support
• Coordinating payments to Dermclick as a collections agent for the Practice and related services
Research and Development
We may analyze personal information to develop aggregated or de-identified statistics, improve the Services, identify usage trends, and expand business activities.
Marketing and Advertising
Where permitted by law, including:
• Direct marketing, such as newsletters and tailored email communications
• Interest-based advertising, using cookies and similar technologies through third-party advertising partners
Legal, Compliance, and Safety
Including:
• Compliance with legal obligations and lawful requests
• Fraud prevention and enforcement of terms
• Protecting rights, safety, and property
How We Use Health Information
We may receive sensitive health information (“Health Information”) as part of the Services. This information is used for service delivery and legal compliance and may be aggregated or anonymized for research purposes.
Some Health Information may constitute Protected Health Information (PHI) under HIPAA. Our receipt and use of PHI is governed by HIPAA and agreements with licensed pharmacies and medical groups. For HIPAA-related rights, please contact the applicable provider directly.
How We Share Personal Information
We may share personal information with:
• Health care partners
• Service providers (e.g., hosting, analytics, CRM, IT, marketing)
• Advertising partners (where permitted by law)
• Professional advisors (e.g., lawyers, auditors, insurers)
• Authorities and others for legal or safety reasons
• Business transferees in connection with mergers, acquisitions, or similar transactions
Cookies, Web Beacons, and Tracking Technologies
We use cookies and similar technologies to support essential site functionality, remember preferences, analyze usage, provide advertising, and prevent fraud.
Types of Cookies Used
1. Required cookies
2. Preference cookies
3. Analytics cookies
4. Advertising cookies
Third parties may also use tracking technologies in connection with advertising or content delivery. We do not control their technologies.
You may disable cookies through your browser settings, though doing so may affect site functionality.
Your Rights
Where applicable, you may have the right to request:
• The right to know
• The right to delete
• The right to correct
• The right to opt out of sale or sharing
• The right to opt out of targeted advertising
• The right to data portability
Requests may require identity verification. You may designate an authorized agent. Appeals may be submitted via email with the subject line “Data Access Request Appeal.”
Your Choices
Marketing Communications
You may unsubscribe using the instructions provided in marketing messages. Service-related communications may continue.
Account Updates
You may request account updates or deletion at any time.
Interest-Based Advertising Opt-Out
Options include:
• Blocking cookies in your browser
• Adjusting mobile advertising ID settings
• Using privacy browsers or plug-ins
• Platform-specific opt-outs (Google, Facebook)
• Industry opt-out tools (DAA, NAI)
Do Not Track
We do not currently respond to “Do Not Track” signals due to the absence of an industry standard.
Data Security
We use technical, organizational, and physical safeguards, though no system is completely secure.
Data Retention
Information is retained only as long as necessary based on legal obligations and the nature of our relationship with users.
Children
Our Services are not intended for children under 13 without parental consent. Any such data will be deleted if identified.
Changes to This Privacy Policy
We may update this Privacy Policy at any time. Material changes will be reflected by an updated date and may also be communicated via email or other reasonable methods.